For us, design is about transforming the ordinary into the extraordinary. We want to improve our everyday experiences by creating environments that encourage engagement, improve productivity, and allow us to learn, play, and decompress. We avoid making repetitive creations; we test ideas and push boundaries. We reject the notion of limitations and embrace the belief that design is boundless. With every project, we challenge ourselves to explore new horizons, break free from convention, and redefine what’s possible.
We believe design is best approached collaboratively and inclusively. We incorporate diverse perspectives to cultivate the best ideas. Rooted in our founder’s South Asian heritage, we recognise that diverse backgrounds and abilities enhance creative output. Through compelling narratives that leave a lasting positive impact, we aim to create environments with soul.
With director-level experience in the consulting and construction sectors, Amina has gained invaluable insights into successfully designing and delivering a diverse range of projects. With interests in colour theory, textile design, and furniture, her aim is to create environments that continually surprise, uncovering needs we never knew existed and transforming our relationship with our surroundings.
We navigate uncharted territories by challenging existing norms and examining established conventions, enabling us to create projects that break free from conventional thinking and have a distinct voice. Our aim is to provide clients with transformative solutions that unlock potential and strengthen connections between people and spaces.
Our approach weaves together principles of universal design, cultural sensitivity, and human-centred innovation, ensuring that every project celebrates the uniqueness of each person. By championing cultural responsiveness, we create environments that not only welcome all but also honour the distinctive perspectives that each individual brings.
Amid fleeting trends and superficial fads, we stand firm in our commitment to exploring new possibilities. By integrating our ideas with time-honoured traditions, we uncover unanticipated opportunities and challenge historical habits. This approach to innovation results in fluid and engaging environments that inspire creativity and encourage growth.